Survival of the Fittest?

Don't we judge people by the language they use?

The language we choose to use, defines us. It forms a part of our identity. The essence of our business is conveyed in our logo, our mission statement, our strap-line (that crucial sentence which needs to persuade people to buy our products or services). The words we choose to use will either attract or distract our potential customers.

The language of our inner thoughts moulds our attitudes and behaviour. Therefore it is useful to periodically reflect on the language we use to define ourself and to consider how this is shaping our behaviour:

Are you a capitalist? A socialist? An idealist?

In a conversation with my business friend, Aini, we spoke about the need for a new political term that defines technology-powered entrepreneurs like ourselves that are neither capitalists nor socialists; she came up with the term "idealism" which seems to fit perfectly. Our businesses are driven and fuelled by IDEAS, not capital.

Ideas, idealist, idealism......the words you resonate with, will guide you to the people who speak "your language"

Some of my friends with rich ideas are Davide de Angelis and Steve Noble (Director of Alternatives). They run regular Prosperi ty workshops and I attended one of these today. Davide explained the difference between "survival of the fittest" and "survival of the indispensable". There is a great difference between these two attitudes.

Think of a business which is built on the attitude of "survival of the fittest".

Now think of a business which is built on the attitude of "survival of the indispensable".

When something (or someone) is "indispensable", their presence supports the existence and growth of those around them. Indeed, their presence is fundamental to the existence and growth of others.

The best way I can illustrate the difference between "survival of the fittest" and "survival of the indispensable" is by asking you to watch this inspirational video of Nick Vujicic

Nick Vujicic, in my opinion, is a perfect example of "survival of the indispensable". Please watch this video: Nick Vujicic

What are the words you are using to define who you are? How is the language of your thoughts shaping the way you relate with the world around you?