Friday, December 22, 2006

Giving Back vs Giving First

When I hear guilt-ridden "digital plantation owners" divert their interest to philanthropic missions saying that they want to "give back" I ask myself, "Why did they steal in the first place?!"

To "give back" implies that something was previously "taken".

In my coaching work, I have lost count of the number of times people tell me that they want to "give back" and when I have a strong enough relationship of trust I ask them "How about giving first?"

The recent series of "The Secret Millionaire" on Channel 4, Wednesdays 9pm, is one of the most inspiring programmes I have seen since The Apprentice....in this programme, millionaires go "under cover" to the poorest regions in Britain, living as members of the impoverished communities, in order to identify worthy recipients of their donations.

Time after time...what I have noticed is that the generous-spirited but financially unsuccessful people in this series were all GIVING FIRST...the 'under-cover' millionaires pretending to be poor were all, without exception, astounded by the generosity of their poor acquaintances willing to share with them, the little they had.There is a world of difference between the attitude of "give and take" and "give and receive"...the millionaires seemed to express an attitude of "giving & taking" whereas the recipients of their donations were "giving and receiving".

Which businesses come to mind for you that are built on the model of "giving first" and "giving & receiving"? Ecademy is one.

How about your own business? Are you going to give back? or "are you giving first"?